STRATEGIC MARKETING AND PLANNING SERVICES
Marketing shouldn't be triage.
Optimize for impact.
All of your personal contacts follow your organization’s social media accounts just as you’ve requested — thanks for the Instagram like, Mom — and you’re sending an email newsletter with some regularity. But are your marketing efforts truly aligning with your broader institutional goals?
No matter its size, your enterprise has big potential. You’re a resourceful leader who can roll with the punches, but if you’re being honest, the changing marketing landscape is overwhelming and robbing you of precious time that could be more effectively spent doing, not dwelling.
Marketing shouldn’t be treated as triage. It’s vital to your operations. Get clarity on which strategies make best use of your time and resources to create the biggest impact.​
WORK WITH ME AND GAIN
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Impartial insights from an outside expert
COMPREHENSIVE MARKETING AUDIT ​
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Perhaps you’re sitting too close to the problem to see it clearly. Maybe stakeholders disagree on best course of action. Blind spots are a challenge for any enterprise. In service to your organization’s grander vision, I approach every marketing audit with an outside eye, curiosity, and a deep respect for data to help you understand what’s working and what isn’t.
2
Action items that get to the heart of your goals
STRATEGIC
MARKETING PLAN​
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A marketing plan is no good if it isn’t practicable. Receive a personalized and thorough marketing plan that meets your unique needs and budget and ranks tactics in order of priority, so you can begin implementing tomorrow. As your collaborator, I’ll help you set realistic yet ambitious goals and identify key metrics that measure your progress.
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Guidance from someone who gets you
ONE-ON-ONE
COACHING ​
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Mission-driven to the core, I haven’t been in your exact shoes, but we wear the same size. Your organization’s success matters greatly to me, which is why I’ll remain by your side as you implement each step of your marketing plan. Regular check-ins set at your optimal pace offer accountability and keep you on track to meet your goals.